The book takes readers on a fantastical journey, perfect for mid-lifers looking for a fresh start; it offers real-world advice wrapped in a unique narrative.
M.B. Ricci covers everything from choosing the suitable business model to mastering marketing strategies, all while weaving in practical exercises designed to help you reflect, apply, and grow.
This book doesn’t just give you the basics—it draws you into a world filled with characters, challenges, and opportunities. Each chapter brings business concepts to life through creative storytelling.
Designed for the reader who wants more than just theory, this book guides you step by step through your entrepreneurial journey, helping you build a successful online business.
M.B. Ricci is a passionate entrepreneur and former aspiring soccer star who turned his athletic determination into a thriving business career. After experiencing burnout in the corporate world, he embraced side hustles and rediscovered his passion for entrepreneurship. Armed with an MBA and a wealth of business experience, Ricci wrote his first book to help mid-lifers unleash their inner entrepreneurs and break free from the daily grind. Today, he is a devoted husband, father, and proud dog owner, eager to help others succeed in their own business ventures.
M.B. Ricci’s journey began on the soccer field, where he dreamed of joining MLS. However, a love for business soon took over, and Ricci dove headfirst into the corporate world, working in sales, marketing, project management, and more. His drive to succeed saw him thrive in every role, but the fast pace led to burnout. Seeking balance, Ricci explored side hustles, which reignited his entrepreneurial spirit. That journey of self-discovery led him to create The Mid-Lifer’s Ultimate Adventure Guide To Starting An Online Business, combining his love for business with his creative storytelling skills.
Readers of The Mid-Lifer’s Ultimate Adventure Guide To Starting An Online Business can expect a fun, engaging, and convenient guide that transforms business principles into a captivating narrative. Through this creative approach, readers will not only learn the ins and outs of starting an online business but will also find inspiration and motivation to overcome obstacles, face their fears, and build a successful venture—step by step.
SEO Manager
“An absolute game-changer! This book took me from zero to launching my own business in just a few months. The storytelling kept me hooked, and the practical advice was invaluable.”
Team Lead SMM
“M.B. Ricci turned business lessons into an adventure. I loved every chapter and found the challenges at the end of each section particularly helpful!”
HR Executive
“Finally, an entrepreneurship book that’s not boring! The magical narrative made it easy to digest complex business concepts. Highly recommend it to any mid-lifer thinking about starting a business.”
Language Instructor
“This book gave me the confidence to pursue my side hustle full-time. M.B. Ricci’s creative approach to business is both unique and effective.”
CEO
“I didn’t expect a business book to be this fun to read. The journey M.B. Ricci takes you on is not only entertaining but incredibly motivating. A must-read!”
Project Manager
“Whether you’re new to entrepreneurship or looking for a fresh perspective, this book is packed with insights. It felt like I was on a quest, and by the end, I was ready to tackle my business head-on.”
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